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MISSION STATEMENT Chantal Gussenhoven Chantel started her career in
Advertising and worked in Client Service for 4 years at Hunt Lascaris TBWA.
She then left to join Miss World Fasions where she designed and oversaw the
production of the boutique line Anneline Kriel was endorsing . With three
valuable years in the fasion industry, Chantel moved on to corporate
clothing and started her own firm serving small corporate clients. This She
Ran for 18 months before joining forces with Costa in April 1996. Costa
Carastavrakis A Johannesburger at heart, Costa studied Business Science,
Marketing at UCT in Cape Town, and graduated with honours. His professional
career started in Durban where he worked in Brand Management for lever
Brothers. Costa then moved overseas and worked in London and Miami before,
returning to South Africa in 1995. He moved into advertising and worked at
Hunt Lascaris in client service before joining Chantal to form The Style
Factory. 3rd Floor Genop House 15 Hulbert Street New Centre Johannesburg
stylefactory@zamail.co.za Suite 138 Private Bag X9 Benmore 2010
Tel: +27 11 493 1276 Fax +27 11 493 1276 TRADEPAGE THE STYLE FACTORY
DIFFERENCE We are young, dynamic movers in the corporate clothing industry,
who are building our company on unvarying levels of outstanding service. We
have the edge on our competitors for the following reasons DESIGN We tackle
the most challenging design briefs with enthusiasm and flair. Our fresh and
innovative designs blend timeless fashion with functional, durable and
job-specific corporatewear. OWN MANUFACTURING FACILITY We have our own
manufacturing facility in Selby, Johannesburg CBD, where all creative,
design, production, distribution and admin tasks are carried out. OPEN PLAN
PRODUCTION We believe in an open plan production system. The entire factory
is under one roof, on one floor. This allows for close interaction,
supervision, integration and monitoring of overall productivity and quality
control at every level of the process. EFFECTIVE SIZE ADVANTAGE We are a
medium sized firm and are proud to say that our size crates a highly
effective forum that enables us to know every detail pertinent to the
processing of our client’s orders. This ensures that nothing misses our eye
on quality and productivity.
DISTRIBUTION CENTRE We guarantee full nation-wide and international service
distribution to our clients. All our orders are professionally packaged and
dispatched from our premises. Fully insured against theft and fire and
secured through the services of a 24 hour armed response company. All road
deliveries are undertaken by our own distribution vehicles, with all goods
in transit fully insured. DELIVERY RECORD Through the complete integration
of our business operation, the effective delivery of all orders on time has
become something of a symbol of pride to the company. We encourage you to
check this with our clients. EXPERTISE Our expertise in corporatewear is
evident in our growing list of blue chip clients who trust us with all their
apparel needs; Inter-Continental, Sun International, Beachcomber / Absolute
Tours, City Lodge Group, The Don Suite Hotels, Pick ‘n Pay Hypers, Pleasure
Foods (Whistle Stop, Milky Lane), to name but a few. SERVICE Our Company
orientation is client based. While others may be production driven, we
believe that by concentrating on client satisfaction our business will
thrive. Our current list of clients testifies that when it comes to service
after the order is placed, we come first every time.
CLIENT LIST Food Industry Whistle Stop Fast Food Franchise Milky Lane Market
café – Pick n Pay Hypermarket Cosmetics Industry Christian Dior SA Yardley
SA Justine/ Avon Clarins Hotel Industry South Africa Sun International:
Carnival City
The Sun City Hotel The Don Suite Hotels City Lodge Group/ Town Lodge SA
Courtyard Hotel – Rosebank Courtyard Hotel – Arcadia Courtyard Hotel –
Sandton Alpine Heath Resort Best Western Nelspruit United Arab Emirates
Royal Mirage (Sun International-Dubai) Intercontinental AbuDhabi Airlines
and Travel Beachcomber/Absolute Tours Other Hunt Lascaris TBWA
The Document Exchange (Docex) PRESS COVERAGE Cosmopolitan Magazine (August
1999) CHANTAL GUSSENHOVEN, 29, AND COSTA CARASTAVRAKIS, 29 Corporate –
uniform manufacturers The Style Factory has savoir-faire. This is the only
plausible explanation for its extensive client base, which boasts such names
as Christian Dior SA, Edgars Red Square and The Don Suite Hotels. The
tenacious team behind the successful business consists of partners Chantal
and Costa. Combining Chantal’s flair for designing and experience in
production with Costa’s solid background in business science and marketing,
the two have managed to punt their company as a leading corporate-uniform
manufacturer locally. Costa explains that the service they offer is
complete, from designing the uniforms to manufacturing them, culminating in
the actual product. The Style Factory’s difference, say the Johannesburg
partners, lies in its emphasis on high service standards and customer
satisfaction.
‘IN A DEPRESSED ENVIRONMENT, GET SUCCESS WITH A POSITIVE ATTITUDE.’ Style
Magazine (October 1997) BACK TO THE CBD Bureaucrats are once again trying to
save the inner city, Who cares? Certainly not the inner city. It doesn't
needs bureaucrats. It needs people with vision and people who want to let
there hair down. Sunday Independent Business Report (March 1999) STREET
SMARTS Chantal Gussenhoven and Costa Carastavrakis of The Style Factory are
two young entrepreneurs who have moved back to the Johnannesburg CBD in
search of cheap rentals and good infrastructure. SMALL BUSINESS EMBRACE CBDs
WHERE OTHER FLEE Gavin Kallman While Johannesburg’s once-glittering CBD has
long turned its back on its former heyday, Cape Town and Durban property
owners in the city centers are also reaching for the panic buttons as they
watch highpaying clients take flight to other areas. But there are others
who believe those at the top are mistaking change for decline. With smaller
asset bases and shorter cash lines, they don’t have time to wait to be saved
and are instead doing it for themselves. Take Chantel Gussenhoven and Costa
Carastavrakis, co-owners of The Style Factory, a uniform manufacturer, who
believe the City of Gold still has much to offer go-getters seeking their
fortunes. Launched in April 1996, The Style Factory is a typical example of
young entrepreneurs making the most of (hidden) opportunities. Where others
see crime and grime, they see a chance to make money: they reversed the
usual trend and moved their business to the CBD from Johannesburg’s northern
suburbs in October 1996. Costa described it as a pure business secession:
"We decided to move to town as there is tons of space and rent is low. It
makes perfect sense as our auxiliary suppliers are here, our staff can get
home quickly and infrastructure in the CBD is good. An indication of how
well a concern like The Style Factory is doing in downtown Johannesburg is
that its turnover has tripled in the past year, while its staff has doubled
to 30. The Style Factory is involved in all aspects of the uniform business,
from design through to manufacture and nationwide distribution. "Creating a
niche for ourselves as a one-stop shop has really paid off," Chantal said
Designing uniforms for clientele varying from Milky Lane to the City Lodge
Group, the company is small enough to adopt a flexible approach to their
clients’ varied needs.
Adopting progressive business practice, The Style Factory has seen to it
that its staff know all aspects of the trade, and can lend a hand at any
stage in the production of a uniform. By working smartly, the two have
ensured loyalty among their staff, who feel a collective pride in their
craft. – Johannesburg